The Procter & Gamble Company (PG)

Colgate-Palmolive Company

The Estée Lauder Companies Inc.

Kimberly-Clark Corporation

Church & Dwight Co., Inc.

The Clorox Company

Coty Inc.

e.l.f. Beauty, Inc.

iShares US Consumer Staples ETF

IYK

17.39074%

Consumer Staples Select Sector SPDR Fund

XLP

14.805894%

Vanguard Consumer Staples Fund

VDC

12%

iShares Global Consumer Staples ETF

KXI

9.30677%

Amplify CWP Enhanced Dividend Income ETF

DIVO

5.12%

ProShares Ultra Consumer Goods

UGE

5.093642508522104%

VanEck Morningstar Durable Dividend ETF

DURA

4.38%

Invesco DWA Consumer Staples Momentum ETF

PSL

3.618%

Invesco Dow Jones Industrial Average Dividend ETF

DJD

3.538%

First Trust Dow 30 Equal Weight ETF

EDOW

3.44%

Avantis Inflation Focused Equity ETF

AVIE

3.42%

FlexShares Quality Dividend Index Fund

QDF

3.2839%

Zacks Earnings Consistent Portfolio ETF

ZECP

3.26%

FlexShares Quality Dividend Defensive Index Fund

QDEF

3.1882%

Invesco S&P 500 Quality ETF

SPHQ

3.077%

Invesco S&P 500 Minimum Variance ETF

SPMV

3.074%

SmartETFs Dividend Builder ETF

DIVS

2.89%

Global X Dow 30 Covered Call ETF

DJIA

2.85%

SPDR Dow Jones Industrial Average ETF Trust

DIA

2.815093%

Nationwide Dow Jones Risk-Managed Income ETF

NDJI

2.73%

Vanguard Dividend Growth Fund Investor Shares

VDIGX

2.68%

Strive 1000 Dividend Growth ETF

STXD

2.62%

SEI Large Cap Low Volatility Factor ETF

SELV

2.59%

ETC 6 Meridian Hedged Equity-Index Option Strategy ETF

SIXH

2.54%

Siren DIVCON Dividend Defender ETF

DFND

2.41%

Columbia Research Enhanced Value ETF

REVS

2.4%

Fidelity Stocks for Inflation ETF

FCPI

2.37%

Vanguard Mega Cap Value Index Fund

MGV

2.36%

iShares Russell Top 200 Value ETF

IWX

2.35767%

PIMCO RAFI ESG U.S. ETF

RAFE

2.31%

Vanguard High Dividend Yield Index Fund

VYM

2.27%

Fidelity High Dividend ETF

FDVV

2.21%

Vanguard Dividend Appreciation Index Fund

VIG

2.2%

iShares Core Dividend Growth ETF

DGRO

2.18133%

Core Alternative ETF

CCOR

2.12%

Blackrock Future U.S. Themes ETF

BTHM

2.10766%

First Trust Capital Strength ETF

FTCS

2.07%

First Trust Horizon Managed Volatility Domestic ETF

HUSV

2.01%

FlexShares US Quality Low Volatility Index Fund

QLV

1.9682%

Impact Shares YWCA Women's Empowerment ETF

WOMN

1.9%

Principal U.S. Mega-Cap ETF

USMC

1.885747808%

Invesco Dividend Achievers ETF

PFM

1.885%

Wahed FTSE USA Shariah ETF

HLAL

1.87%

Vanguard Value Index Fund

VTV

1.86%

iShares Morningstar Value ETF

ILCV

1.78295%

iShares U.S. Dividend and Buyback ETF

DIVB

1.77887%

Schwab U.S. Large-Cap Value ETF

SCHV

1.7654702501%

First Trust Consumer Staples AlphaDEX Fund

FXG

1.76%

American Century Low Volatility ETF

LVOL

1.76%

SPDR SSGA Gender Diversity Index ETF

SHE

1.754856%

Xtrackers S&P ESG Value ETF

SNPV

1.7543487%

FlexShares STOXX US ESG Select Index Fund

ESG

1.7009%

iShares ESG MSCI USA Leaders ETF

SUSL

1.69133%

Global X S&P 500 Quality Dividend ETF

QDIV

1.68%

Xtrackers MSCI USA ESG Leaders Equity ETF

USSG

1.6748158100000001%

iShares MSCI KLD 400 Social ETF

DSI

1.63272%

JPMorgan U.S. Quality Factor ETF

JQUA

1.61%

Distillate U.S. Fundamental Stability & Value ETF

DSTL

1.6%

ProShares Russell US Dividend Growers ETF

TMDV

1.5853738726338324%

Vanguard Equity Income Fund

VEIPX

1.56%

Vanguard Equity-Income Fund Admiral Shares

VEIRX

1.56%

Invesco S&P 500 Top 50 ETF

XLG

1.56%

iShares Global 100 ETF

IOO

1.54952%

Fidelity U.S. Multifactor ETF

FLRG

1.53%

FT Cboe Vest S&P 500 Dividend Aristocrats Target Income ETF

KNG

1.53%

ProShares S&P 500 Dividend Aristocrats ETF

NOBL

1.5203684279407528%

iShares Russell 1000 Value ETF

IWD

1.4913%

VictoryShares Dividend Accelerator ETF

VSDA

1.47844783%

iShares U.S. Equity Factor ETF

LRGF

1.46421%

Global X S&P 500 Catholic Values ETF

CATH

1.43%

Columbia Research Enhanced Core ETF

RECS

1.42%

Vanguard Russell 1000 Value Index Fund

VONV

1.42%

Siren DIVCON Leaders Dividend ETF

LEAD

1.41%

Vanguard Wellington Fund

VWELX

1.41%

Vanguard Wellington Fund Admiral Shares

VWENX

1.41%

WBI BullBear Value 3000 ETF

WBIF

1.41%

FlexShares US Quality Large Cap Index Fund

QLC

1.4064%

IQ Candriam ESG US Equity ETF

IQSU

1.4%

SP Funds S&P 500 Sharia Industry Exclusions ETF

SPUS

1.4%

IQ Engender Equality ETF

EQUL

1.37%

JPMorgan Equity Premium Income ETF

JEPI

1.37%

Aptus Drawdown Managed Equity ETF

ADME

1.36%

Xtrackers S&P ESG Dividend Aristocrats ETF

SNPD

1.3545698%

Aptus Collared Income Opportunity ETF

ACIO

1.35%

Pacer CFRA-Stovall Equal Weight Seasonal Rotation Index ETF

SZNE

1.34%

iShares MSCI USA Min Vol Factor ETF

USMV

1.33542%

iShares S&P 100 ETF

OEF

1.32479%

Xtrackers Russell 1000 US Quality at a Reasonable Price ETF

QARP

1.32418319%

OneAscent Large Cap Core ETF

OALC

1.3228661737950929%

American Century STOXX U.S. Quality Value ETF

VALQ

1.32%

Vanguard U.S. Minimum Volatility ETF

VFMV

1.31%

First Trust Large Cap US Equity Select ETF

RNLC

1.3%

ProShares S&P 500 ex-Technology ETF

SPXT

1.2750440335056619%

Fidelity Dividend ETF for Rising Rates

FDRR

1.26%

SPDR S&P 500 ESG ETF

EFIV

1.253625%

Xtrackers S&P 500 ESG ETF

SNPE

1.2356228699999998%

SPDR Portfolio S&P 500 Value ETF

SPYV

1.223563%

iShares S&P 500 Value ETF

IVE

1.22235%

Invesco S&P 500 ex-Rate Sensitive Low Volatility ETF

XRLV

1.221%

Pacer Lunt Large Cap Alternator ETF

ALTL

1.22%

Invesco S&P 500 Low Volatility ETF

SPLV

1.216%

American Century Sustainable Equity ETF

ESGA

1.18%

Vanguard S&P 500 Value Index Fund

VOOV

1.16%

iShares ESG MSCI USA Min Vol Factor ETF

ESMV

1.15231%

iShares Core S&P U.S. Value ETF

IUSV

1.14837%

Xtrackers S&P 500 Growth ESG ETF

SNPG

1.14539978%

Fidelity Quality Factor ETF

FQAL

1.1400000000000001%

Innovator Equity Managed Floor ETF

SFLR

1.13%

SPDR SSGA US Large Cap Low Volatility Index ETF

LGLV

1.121823%

Franklin U.S. Low Volatility ETF

FLLV

1.11%

Fidelity Momentum Factor ETF

FDMO

1.0999999999999999%

Fidelity Value Factor ETF

FVAL

1.09%

iShares Russell Top 200 ETF

IWL

1.0877%

BlackRock U.S. Equity Factor Rotation ETF

DYNF

1.07252%

SEI Large Cap Quality Factor ETF

SEIQ

1.07%

ProShares S&P 500 ex-Financials ETF

SPXN

1.0587712383844574%

SPDR S&P Dividend ETF

SDY

1.051641%

Vanguard Mega Cap Index Fund

MGC

1.04%

ProShares S&P 500 ex-Health Care ETF

SPXV

1.0204569063895232%

Fidelity Low Volatility Factor ETF

FDLO

1.02%

Strive 1000 Value ETF

STXV

1%

iShares ESG Screened S&P 500 ETF

XVV

0.99368%

Hartford Multifactor US Equity ETF

ROUS

0.98822449%

Xtrackers Net Zero Pathway Paris Aligned US Equity ETF

USNZ

0.9812122600000001%

First Trust Active Factor Large Cap ETF

AFLG

0.98%

Franklin U.S. Large Cap Multifactor Index ETF

FLQL

0.98%

SPDR MSCI World StrategicFactors ETF

QWLD

0.975938%

SPDR S&P 500 Fossil Fuel Reserves Free ETF

SPYX

0.935841%

ProShares S&P 500 ex-Energy ETF

SPXE

0.9342605493501943%

Invesco S&P 500 BuyWrite ETF

PBP

0.925%

AI Powered Equity ETF

AIEQ

0.92%

Global X S&P 500 Risk Managed Income ETF

XRMI

0.92%

Global X S&P 500 Covered Call ETF

XYLD

0.92%

Global X Adaptive U.S. Factor ETF

AUSF

0.91%

Nationwide S&P 500 Risk-Managed Income ETF

NSPI

0.91%

Global X S&P 500 Covered Call & Growth ETF

XYLG

0.91%

SPDR S&P 500 ETF Trust

SPY

0.907464%

iShares Core S&P 500 ETF

IVV

0.90575%

SPDR Portfolio S&P 500 ETF

SPLG

0.903303%

Vanguard ESG U.S. Stock ETF

ESGV

0.9%

Pacer Trendpilot US Large Cap ETF

PTLC

0.9%

Global X S&P 500 Collar 95-110 ETF

XCLR

0.9%

First Trust BuyWrite Income ETF

FTHI

0.89%

Global X Adaptive U.S. Risk Management ETF

ONOF

0.89%

Strive 500 ETF

STRV

0.89%

iShares MSCI Global Min Vol Factor ETF

ACWV

0.87993%

JPMorgan BetaBuilders U.S. Equity ETF

BBUS

0.87%

iShares Morningstar U.S. Equity ETF

ILCB

0.86458%

Invesco PureBeta MSCI USA ETF

PBUS

0.862%

Vanguard 500 Index Fund

VFINX

0.86%

Vanguard Institutional Index Fund

VIIIX

0.86%

Vanguard Institutional Index Fund Institutional Shares

VINIX

0.86%

Vanguard 500 Index Fund

VOO

0.86%

Vanguard Large Cap Index Fund

VV

0.86%

BlackRock U.S. Carbon Transition Readiness ETF

LCTU

0.85473%

T. Rowe Price US Equity Research ETF

TSPA

0.847399%

Dimensional US Core Equity Market ETF

DFAU

0.84257746%

ProShares Ultra Dow30

DDM

0.8392203127939408%

iShares Russell 1000 ETF

IWB

0.83077%

SPDR Portfolio S&P 1500 Composite Stock Market ETF

SPTM

0.830584%

FCF US Quality ETF

TTAC

0.83%

Schwab U.S. Large-Cap ETF

SCHX

0.8275967392%

Schwab Fundamental U.S. Large Company Index ETF

FNDX

0.8255987227%

iShares Dow Jones U.S. ETF

IYY

0.82036%

Dimensional U.S. Equity ETF

DFUS

0.8185817999999999%

Schwab 1000 Index ETF

SCHK

0.8044314325%

Vanguard Russell 1000 Index Fund

VONE

0.79%

iShares Russell 3000 ETF

IWV

0.78834%

iShares Core S&P Total U.S. Stock Market ETF

ITOT

0.78442%

iShares ESG Aware MSCI USA ETF

ESGU

0.78153%

PIMCO RAFI Dynamic Multi-Factor U.S. Equity ETF

MFUS

0.7799999999999999%

Invesco FTSE RAFI US 1000 ETF

PRF

0.778%

Invesco RAFI Strategic US ETF

IUS

0.775%

Vanguard Tax-Managed Capital Appreciation Fund Institutional Shares

VTCIX

0.77%

Vanguard Tax-Managed Capital Appreciation Fund

VTCLX

0.77%

Schwab U.S. Broad Market ETF

SCHB

0.7659891497%

Schwab Fundamental U.S. Broad Market Index ETF

FNDB

0.7659367287%

Direxion Daily S&P 500 Bull 2X Shares

SPUU

0.7625168209%

Dimensional U.S. Core Equity 2 ETF

DFAC

0.76225697%

Strive 1000 Growth ETF

STXG

0.76%

Dimensional US Sustainability Core 1 ETF

DFSU

0.75190164%

Vanguard Institutional Total Stock Market Index Fund Institutional Shares

VITNX

0.75%

Vanguard Institutional Total Stock Market Index Fund

VITPX

0.75%

Vanguard Total Stock Market Index Fund

VITSX

0.75%

Vanguard Russell 3000 Index Fund

VTHR

0.75%

Vanguard Total Stock Market Index Fund

VTI

0.75%

Vanguard Total Stock Market Index Fund

VTSAX

0.75%

FlexShares ESG & Climate US Large Cap Core Index Fund

FEUS

0.7445%

American Century Focused Large Cap Value ETF

FLV

0.73%

FlexShares STOXX Global ESG Select Index Fund

ESGG

0.6921%

iShares MSCI ACWI Low Carbon Target ETF

CRBN

0.65945%

iShares MSCI Kokusai ETF

TOK

0.65107%

Xtrackers MSCI Kokusai Equity ETF

KOKU

0.64568132%

iShares S&P 500 Growth ETF

IVW

0.6452%

SPDR Portfolio S&P 500 Growth ETF

SPYG

0.64514%

SPDR MSCI USA StrategicFactors ETF

QUS

0.640993%

JPMorgan Active Value ETF

JAVA

0.64%

Vanguard Quantitative Funds - Vanguard Growth and Income Fund

VGIAX

0.63%

Vanguard Growth and Income Fund

VQNPX

0.63%

Vanguard S&P 500 Growth Index Fund

VOOG

0.62%

SPDR Global Dow ETF

DGT

0.619025%

Direxion Daily S&P500 Bull 3X Shares

SPXL

0.6173781572%

iShares MSCI World ETF

URTH

0.61416%

iShares Core S&P U.S. Growth ETF

IUSG

0.60976%

Vanguard Wellesley Income Fund

VWIAX

0.6%

Vanguard Wellesley Income Fund

VWINX

0.6%

Invesco S&P 500 Downside Hedged ETF

PHDG

0.588%

FlexShares Morningstar US Market Factors Tilt Index Fund

TILT

0.5819%

First Trust Value Line Dividend Index Fund

FVD

0.57%

Invesco ESG S&P 500 Equal Weight ETF

RSPE

0.555%

iShares Evolved U.S. Discretionary Spending ETF

IEDI

0.55362%

First Trust Lunt U.S. Factor Rotation ETF

FCTR

0.55%

iShares MSCI ACWI ETF

ACWI

0.54884%

SPDR S&P 1500 Value Tilt ETF

VLU

0.528868%

SPDR Portfolio MSCI Global Stock Market ETF

SPGM

0.520492%

Hartford Disciplined US Equity ETF

HDUS

0.51855651%

Invesco S&P 500 Revenue ETF

RWL

0.513%

iShares MSCI USA ESG Select ETF

SUSA

0.51089%

Global X Conscious Companies ETF

KRMA

0.49%

Avantis Responsible U.S. Equity ETF

AVSU

0.47%

Vanguard Balanced Index Fund Institutional Shares

VBAIX

0.46%

Vanguard Balanced Index Fund Admiral Shares

VBIAX

0.46%

Vanguard Balanced Index Fund

VBINX

0.46%

Vanguard Total World Stock Index Fund

VT

0.46%

ProShares UltraPro Dow30

UDOW

0.4578008547374562%

ProShares Large Cap Core Plus

CSM

0.44571251816971463%

JPMorgan Diversified Return U.S. Equity ETF

JPUS

0.41%

IQ U.S. Large Cap R&D Leaders ETF

LRND

0.41%

InfraCap Equity Income Fund ETF

ICAP

0.4%

Vanguard Tax-Managed Balanced Fund Admiral Shares

VTMFX

0.4%

Dimensional US High Profitability ETF

DUHP

0.38720906%

SPDR S&P 1500 Momentum Tilt ETF

MMTM

0.37782%

ETC 6 Meridian Low Beta Equity Strategy ETF

SIXL

0.37%

Avantis U.S. Equity ETF

AVUS

0.36%

VictoryShares US 500 Volatility Wtd ETF

CFA

0.34051874%

VictoryShares US 500 Enhanced Volatility Wtd ETF

CFO

0.34043177%

iShares Russell Top 200 Growth ETF

IWY

0.32658%

Simplify High Yield PLUS Credit Hedge ETF

CDX

0.3033066103126572%

iShares Russell 1000 Growth ETF

IWF

0.28517%

ProShares Ultra S&P500

SSO

0.27810716396286167%

Vanguard Russell 1000 Growth Index Fund

VONG

0.27%

Vanguard U.S. Quality Factor ETF

VFQY

0.26%

JPMorgan U.S. Momentum Factor ETF

JMOM

0.24%

IQ Global Equity R&D Leaders ETF

WRND

0.21%

Invesco S&P 500 Equal Weight ETF

RSP

0.208%

T. Rowe Price Blue Chip Growth ETF

TCHP

0.204274%

First Trust Large Cap Growth AlphaDEX Fund

FTC

0.19%

Invesco Russell 1000 Equal Weight ETF

EQAL

0.175%

FlexShares Credit-Scored US Long Corporate Bond Index Fund

LKOR

0.1671%

iShares MSCI USA Equal Weighted ETF

EUSA

0.1668%

ProShares UltraPro S&P500

UPRO

0.16588189352065488%

American Century U.S. Quality Growth ETF

QGRO

0.16%

Franklin Systematic Style Premia ETF

FLSP

0.15%

iShares MSCI USA Size Factor ETF

SIZE

0.14512%

Simplify Volt RoboCar Disruption and Tech ETF

VCAR

0.1194888498678%

JPMorgan BetaBuilders 1-5 Year U.S. Aggregate Bond ETF

BBSA

0.09%

First Trust Multi Cap Growth AlphaDEX Fund

FAD

0.09%

First Trust Large Cap Core AlphaDEX Fund

FEX

0.09%

Goldman Sachs Access Investment Grade Corporate 1-5 Year Bond ETF

GSIG

0.08%

FlexShares Credit-Scored US Corporate Bond Index Fund

SKOR

0.064%

Goldman Sachs Access Investment Grade Corporate Bond ETF

GIGB

0.06%

Vanguard Whitehall Funds - Vanguard Global Minimum Volatility Fund

VMNVX

0.05%

Xtrackers Russell US Multifactor ETF

DEUS

0.04477614%

Schwab 1-5 Year Corporate Bond ETF

SCHJ

0.0409159077%

Xtrackers Emerging Markets Carbon Reduction and Climate Improvers ETF

EMCR

0.04072979%

Schwab 5-10 Year Corporate Bond ETF

SCHI

0.0391517453%

WisdomTree U.S. Quality Dividend Growth Fund

DGRW

0.0307067%

SPDR Russell 1000 Momentum Focus ETF

ONEO

0.02747%

WisdomTree U.S. LargeCap Dividend Fund

DLN

0.0218077%

WisdomTree U.S. Total Dividend Fund

DTD

0.0187945%

ALPS O'Shares U.S. Quality Dividend ETF Shares

OUSA

0.0172%

Goldman Sachs Access U.S. Aggregate Bond ETF

GCOR

0.01%

WisdomTree U.S. Earnings 500 Fund

EPS

0.0074843%

Schwab U.S. Aggregate Bond Index Fund

SWAGX

0.0059797465%

WisdomTree U.S. Multifactor Fund

USMF

0.003787%

Schwab U.S. Aggregate Bond ETF

SCHZ

0.0017904547%

Goldman Sachs ActiveBeta(R) World Low Vol Plus Equity ETF

GLOV

0%

Goldman Sachs MarketBeta Emerging Markets Equity ETF

GSEE

0%

Goldman Sachs Equal Weight U.S. Large Cap Equity ETF

GSEW

0%

Goldman Sachs MarketBeta International Equity ETF

GSID

0%

Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF

GSLC

0%

Goldman Sachs MarketBeta US Equity ETF

GSUS

0%

Goldman Sachs MarketBeta U.S. 1000 Equity ETF

GUSA

0%

VanEck High Yield Muni ETF

HYD

0%

Goldman Sachs JUST U.S. Large Cap Equity ETF

JUST

0%